The Invaluable Roots of Modern Cosmetics and Medicine From Ancient Recipes to the Present Day The Miracle of “Silda”

"200 Years of Healing Heritage"

“6 Generations of Undying Health Torch”

“Health and Personal Care is a Divine Blessing from Nature to Us…”

Silda Since 1823

The story of our brand begins in 1823 in Egypt, which has reflected the cultural influences of the Library of Alexandria, the largest province and scientific and cultural center of the Ottoman Empire, for centuries. Young and passionate Hace Yusuf, while still in his twenties, took language education, phytology, ophthalmology, medicinal herbs, herbal medicine preparation, anatomy and surgery lessons with Egyptian youth at the Medical Sciences Madrasah founded voluntarily in Cairo by the famous French surgeon Antoine Barthélémy Clot-Bey, who served as a diplomatic attaché in Ottoman-French trade relations.

 At that time, the Remedial Recipes that swept Egypt and Europe and were known in literature as "Sufi Recipes", the origins of which go back to the healing temples of Ancient Egypt and Ancient Greece, were in vogue. Learning three languages ​​in a short time and becoming a complete autodidact, Hace Yusuf turned into an idealist healer who dreamed of combining the treatment methods of the East and the West, and as a popular physician, after the international peace agreements, he settled in Tarsus, the cradle of civilization, extending from Assyria to Rome, from Alexander the Great to the foundations of Christianity, where he would lay the roots of the Silda brand through Syria, Damascus and Baghdad. He is now Hace Yusuf el Hekim and becomes the ancestor of the famous Hocalar (Scholar) Family.

Hace Yusuf, who prepared special mixtures from plants until his last breath and remained loyal to the Hippocrates' oath and blended Plato's holistic health approach with what he learned, passed this valuable legacy of knowledge to his son Hace Yusuf el Fatimi before he died.

Born in 1833 during the migration season of the Gulgula birds, little Hace Yusuf followed his father's path and, in addition to his profession as a physician, also engaged in botany, carrying out culturing studies that contributed to medical research. He made various mixtures with the various herbs and flowers he grew in his garden and developed instructions for use.

Since his fame spread throughout the land, those outside Tarsus who wanted to find a cure for their illnesses formed a queue in front of Hace Yusuf's house, which was located among the vineyards and in the endless botanical garden. He cured thousands of people, including famous artists.

Over time, Hace Yusuf finds cures for many diseases, from baldness to hair loss, from measles to smallpox, from eczema to hives, from kidney stones to partial paralysis, and signs prescriptions that give definitive results. He provides French language and medical education to the youth of the province. Hace Yusuf, who values ​​enlightenment, spreads his fame abroad and he converses with scholars who come to visit him from Western countries and witnesses his experiments.

He closes his eyes in 1913, just before World War I. What remains from him are supernatural stories and emotional legends that are the subject of folklore legends and myths that intertwine with reality.

Silda Beauty Organics Products:

But most importantly, the healing notebooks and ancient knowledge of the healing tradition left to his sons Şıh Nurettin (Gözen) and Şıh Muhiddin (Gözen). The opening sentence of the notebook summarizes this information: “Health and Personal Care is a divine blessing from Nature to us…” The family, carrying a great legacy of enlightenment on their shoulders, wrote prescriptions from their grandfathers’ recipes to help their friends and family heal their ailments without any material reward, in addition to industrial breakthroughs, and prepared the mixtures with their own hands in the large kitchen of the house.

One of the granddaughters of Sheikh Yusuf el-Fatimi, Selda Ökten, took ownership of the golden herbs, prescriptions and mixtures inherited from her ancestors; she carried the Shahmaran snake, representing immortality and eternal life, and also the “beauty symbol” crown of Cleopatra, the symbol of Medicine and Pharmacy, into her logo and founded the Silda Beauty brand.

Specializing in phytology and botany, Ökten improves herself with special trainings on ancient herbs and prescriptions and shares a mixture she compiled from the prescriptions of her great grandfather Hace Yusuf el Hekim with universities, preparing the first product range that will earn "Silda Beauty" a uniqueness award in the American market in 2022.

Carrying her 200-year healing heritage to the world of dermocosmetics, Selda Ökten today offers her ancestral heritage synthesized with science to the market with her natural, environmentally friendly and sustainable energy-contributing products produced without any additives as a result of the R&D studies carried out with expert teams.

Selda Ökten, an exemplary female entrepreneur with her Silda products, whose proven positive effects are documented by authorities, presents her healing journey, which started 200 years ago with the Silda Beauty brand and whose roots date back thousands of years, to the aesthetic world of cosmetics with the finesse of crochet art and honors her roots with this stance.

The last page of Şıh (Hace) Yusuf El Hakim's healing notebook reads as follows: "Healing is the union of knowledge and love."